I can successfully add the plugin AdServe to footer.php with this code:

<?php AdServe("LeaderBoard") ?>

I have added a row of ads at the top of the header (bfa.header.config) with code instructions I got from this forum.

// Ad Banner Area
$logo_area .='
<td rowspan="2" valign="middle" class="header-banner">
<a href="http://www.mywebsite.com/?page_id=38" target="_self"><img src="../wp-content/ads/yourbannerhere.jpg" width="234" height="60" border="0"></a>
</td> 
<td rowspan="2" valign="middle" class="header-banner">
<a href="http://www.mywebsite.com" target="_blank"><img src="../wp-content/ads/Woods Household 468 x 60.jpg" width="468" height="60" border="0"></a>
<td rowspan="2" valign="middle" class="header-banner">
<a href="http://www.mywebsite.com/?page_id=38" target="_self"><img src="../wp-content/ads/yourbannerhere.jpg" width="234" height="60" border="0"></a>
</td> 
';
// END Ad Banner Area

Now, when I try and add the code for AdServe (so that it rotates ads) in place of the <a href> it will not work.

Anyone with suggestions?

The second code you posted from bfa_header_code is already inside PHP open/close tags. To put PHP code somewhere inside there you'd have to add it like this

PHP Code:

 ' . AdServe("LeaderBoard") . ' 


instead of this

PHP Code:

 <?php AdServe("LeaderBoard") ?>

Thank you for the fast response. It works, the ads now show. One problem, I added the AdServe code to the middle (2nd) spot, but it puts it in a separate row on top of the others.

// Ad Banner Area
$logo_area .='
<td rowspan="2" valign="middle" class="header-banner">
<a href="http://www.mywebsite.com/?page_id=38" target="_self"><img src="../wp-content/ads/yourbannerhere.jpg" width="234" height="60" border="0"></a>
</td> 
<td rowspan="2" valign="middle" class="header-banner">
' . AdServe("TopBanner") . '
<td rowspan="2" valign="middle" class="header-banner">
<a href="http://www.mywebsite.com/?page_id=38" target="_self"><img src="../wp-content/ads/yourbannerhere.jpg" width="234" height="60" border="0"></a>
</td> 
';
// END Ad Banner Area

Before, the ads were displayed all in one row, 1st, 2nd, and 3rd. Any ideas?

You have not closed the second TD with </td>