Well, I've wrestled with it for two days now, and I give up. Time to ask the experts.
I created a new widget area in center column by doing this:

I put this is in the loop,

<?php bfa_widget_area('name=daily specials'); ?>

between

<?php bfa_post_bodycopy('<div class="post-bodycopy clearfix">','</div>'); ?>

and

<?php bfa_post_pagination('<p class="post-pagination"><strong>'.__('Pages:','atahualpa').'</strong>','</p>'); ?>

Then I put this in functions.php:

register_sidebar(array(
'name'=>'daily specials',
'before_widget' => '<div id="%1$s" class="widget %2$s">',
'after_widget' => '</div>',
'before_title' => '<div class="widget-title"><h3>',
'after_title' => '</h3></div>',
));

Then I made a bunch of text widgets and dragged them onto a page, (only one specific page, using Display Widget plugin)

It worked out well. I'd like to style those widgets, though. They can all be styled the same, so I suspect I only need to change the style for the widget area, which I named "daily specials".

I cannot figure out what to change, or what to add in order to be able to style that area. As it stands, the area has the same styling as all other text widgets, like the one in the left nav bar.

I don't want to change the style of the one in the nav bar, just the new widget area on the one page.

Got any suggestions? I don't want to tear out the hair I've got left.

Thanks so much for your attention to this.

_ Brian

Why did you do anything to functions.php? I don't get what you are trying to do there?? are you looking to add a new widget area to the sidebar?

Where is this new widget area showing up?
(I must say you have confused me )

Juggledad,
Thanks for the quick reply. Sorry I didn't explain better.

I did it in order to place a widget area in the body of a page. I tried to follow the directions at
http://forum.bytesforall.com/showthread.php?t=330

You check out the results so far at:
http://www.successininternetmarketin...aily-specials/

It's exactly how I wanted it except for the styling.

Thanks for giving it a look.

Brian

Ah, that thread was BEFORE the new widget areas were added to the Theme, so you don't need it and it could (?) cause some issues.

to style the new widget area, you will need to look at the source of the page to create the CSS Selectors and CSS rules. Your source is

<div id="daily_specials" class="bfa_widget_area">	
	<div id="text-6" class="widget widget_text">
		<div class="widget-title"><h3>Wash House</h3></div>			
		<div class="textwidget">Turkey, Roast Beef & Ham With American Cheese, Leafy Green Lettuce, Tomato & Mayonnaise</div>
	</div>
	<div id="text-7" class="widget widget_text">
		<div class="widget-title"><h3>The Shepard Ave</h3></div>			
		<div class="textwidget">Thinly Sliced Turkey With Swiss Cheese, Lettuce, Tomato & Mayonnaise</div>
	</div>
.
.
.
	<div id="text-19" class="widget widget_text">
		<div class="widget-title"><h3>Ferdinand’s Eggplant </h3></div>			
		<div class="textwidget">Eggplant Parmigiana Served As An Open Face Sandwich</div>
	</div>
</div>

so you can use
#daily_specials .widget-title {...} to style the titles
#daily_specials .textwidget {...} to style the descriptions
#daily_specials #text-7 .textwidget {...} to style the description of the 'The Shepard Ave'
etc, etc

p.s. I'll have THE PO BOY

And I'll have Ferdinand's Eggplant and I live closer so I may even give it a try.

Thanks a load guys. I tried it and it's working fine.

One more thing, though. Is there a way for me to style the borders of just the widgets in the body of the page without it effecting the sidebar text widgets. I've tried inserting { border: 0; } in all of the three of these
#daily_specials .widget-title {text-align:center;}
#daily_specials .textwidget {text-align:center;}
#daily_specials #text-7 .textwidget {}

but none of them overrode the default text widget setting. I'd like to get rid of the borders in the "sandwich widgets" as well as the little white bar seperating the text from the description.

Any thoughts?

Thanks, and the sandwiches are on me if you ever get down to our pleasant area.