You can't add it into the bar unless you want to dig into the code. You will have to edit bfa_header_config.php and find line 308 (in version 3.4.6) which should be
HTML Code:
$horizontal_bar1 = '<div class="horbar1"> </div>';
and change it to
HTML Code:
$h_bar1_title = wp_title('',false,'');
$horizontal_bar1 = '<div class="horbar1">'.$h_bar1_title.'</div>';