[SOLVED] Logo Image not appearing

I have tried various URL paths and no matter what I put in I get my blogtitle instead of the image.

I have tried:

1. http://www.XXXX.com/wp/wp-content/up...7/bitch_f1.jpg
2. /wp/wp-content/uploads/2009/07/bitch_f1.jpg
3. /wp-content/uploads/2009/07/bitch_f1.jpg

Note: sitename changed to protect the guilty.

Obviously I am a complete novice at this.