Adding shortcode in custom template
 

I want to use MM Forms to make various feedback forms for my site. I have a custom template for a category called Career Doctor, and a form for users to ask questions about career problems. I can't just pop the shortcode for the form into a post, because I want it to be in a certain place on every post, hence the custom template.

If I just paste the shortcode into the template at the right spot, it simply shows up "en clair" when published. I found a website which explains how to put it into PHP code in the template, and I tried it:
, but it stills shows up on the page as [form 3 "Career Doctor"] . What am I doing wrong?

Do you have PHP code for the plugin, too? Short codes are meant to be used within the_content = within content that is processed by Wordpress